THE IMPORTANCE OF SEO
Ever wonder why your site isn’t showing up in Google? Lacking practices in search engine optimization (SEO) could be the answer. Many people are unaware of the power of SEO as a marketing tool. A Web site is one of your most valuable marketing tools, but if people can’t find it when the search the Internet, it’s value is limited.
Mellon & Co. offers intuitive and strategic consulting and implementation of SEO practices for the major search engines. We found a great article from Marketing Today explaining the importance of SEO for your business. It may be viewed here, and we’ve pulled out some of the main points below.
Search engines play a dominant role in B2B purchases.
When asked if they would use a search engine at some point in this task, 95.5 percent of participants indicated that they would.
When asked if they would use a search engine at some point in this task, 95.5 percent of participants indicated that they would.
Search engines are used in the early or mid research phase in the buying cycle.
Google is favored over other search engines.
Search engine research takes place at least one to two months before the buying decision.
Good balance between organic and paid search is necessary. Organic SEO gets over 70 percent of the clicks.
Position is a factor.
Most users decide which listing to click on in seconds upon scanning the page.
Source: Paul J. Breumer. Marketing Today, The Importance of SEO/Search Engine Marketing for B2B Marketers