Sisson’s Chain Saws & Stoves, a company out of Bolivar, N.Y., hired Mellon & Co. to construct a Web plan and design for their business. The project started with an integrated marketing communications plan, linking their current advertising practices to a new Web site. Looking to leverage their Web presence to expand awareness about its proximity to surrounding areas, Mellon & Co. enacted a targeted search engine optimization campaign, while integrating a new design for enhanced visual branding.

The Web site may be viewed at www.sissonstore.com. It showcases the quality products and services, and positions Sisson’s to have more regional influence. Separating products and services into four main categories makes the brand’s attributes easy to recognize and navigate online. The “House of Fire” puts Sisson’s Lopi, Avalon, Hearth and other stoves and fireplaces at the forefront of the home page. Alongside their Husqvarna Super Center, Stihl Powerhouse, and other products, this is a great way for customers to learn about Sisson’s and their product lineup.

Mellon & Co. looks forward to a continual a relationship with Sisson’s, and working for long term success in their marketing ventures. To see the live project and to get more information about Sisson’s, visit www.sissonstore.com.

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