The New York Concrete Promotion Council is “Innovative to the Last Drop.” That’s the message boasting its mission on its new corporate identity piece, created to help complete their campaign appealing to contractors and other stakeholders in using ready mix concrete. After several months of planning and design, Mellon & Co. has completed a branded folder design for the New York State Concrete Promotion Council (NYCPC). Lisa Stephen, president of the council, worked closely with Mellon & Co.’s art and marketing department to produce a new distribution folder to promote the use of ready mix concrete throughout New York State.

The council will use the promotional pieces to distribute information at seminars and home shows, as well as spreading the word to architects, engineers, home builders, developers, and home owners.

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