If you’re a business owner in the village of Ellicottville, visit the new Shop Ellicottville web site. This is a great advertising opportunity for business owners to directly reach customers. It’s also a great way for visitors in Ellicottville to find accurate information about the businesses, including restaurants, bars, shops, and more.
Contact us or the Ellicottville Chamber of Commerce for more information.
Having a web site won’t do much good if nobody can find it. Mellon & Co. offers full search engine optimization support. This article details some of the steps in getting your site indexed and staying at the top.
Are you launching a new website? There’s no better time to think about search engine optimization than prior to launching a new site. By giving consideration to your on-page optimization factors, you can increase your chances of achieving top organic search results.
To prepare your site for easy indexing, be sure to follow these basis guidelines:
1. Design your site in html or similar format that minimizes the use of java script and flash. The more complex you make your code, the more difficult it becomes for the search engine spiders to read your content and prescribe the appropriate Google PR to your web page.
2. Make sure that your meta tags are coded properly and include the Robots.txt tag. Many individuals downplay the importance of meta tags. Although meta tags themselves won’t drastically change the organic ranking of your site, they do create the display text users will see when your site appears in search results. If your meta tags are search engine optimized and compelling, you increase the changes of improving click-throughs.
3. Apply the proper tags to your page. H1, H2, and H3 tags are a great wall to call attention to your content and promote your keywords and keyword phrases. Try to use each tag at least once, but don’t force the issues. You want your text to flow and appear normal.
In addition to ensuring that you’ve made your page easy to access and presented text that is optimized, you also want to consider other factors that can help long-term with your SEO efforts. So often, web designers get caught up with on page factors, that they overlook the requirements for establishing a foundation that supports long-term initiatives.
Source: Marketing Scoop
Constant Communication. Are you making this marketing mistake?
A few years ago, I met one of the best known ’sales experts’ in the UK. He had authored several books, and provided motivational training for blue-chip companies in a career spanning decades. If you’ve worked in the sales world for any time, you have almost certainly heard of him. Now in the ‘golden years’ of his career, he could sit back and let the opportunities come to him, couldn’t he? Actually no.
“We never kept a database, Bernadette” he privately confessed to me. So at great expense he had to hire and manage a sales team to set appointments for him. If he had cultivated a list over the years, he would have had prospective clients knocking on his door. “But my business is different!” Ok, so you’re a consultant - and you only work with 3-4 large clients each year. Surely you don’t need a list of 1,000 do you? Maybe not, but any list will give you huge leverage.
Read the full article at Marketing Scoop.
Heidi Ofinowicz, our director of marketing services, announced that she has accepted a position at Roswell Park Cancer Institute in Buffalo, N.Y. There she will assume the role as marketing communications manager.
Heidi will remain as a marketing consultant for Mellon & Co., but will no longer be handling client accounts. All new inquiries can be directed to Rachel Drinkwalter at rachel@mellonco.com, or call our Olean office at 716.372.5996, or our Ellicottville office at 716.699.3337.
Heidi has been an integral role in our marketing communications efforts, and has helped us build a relationship with you as we’ve worked together. Although we will miss her, we are extremely excited for her new opportunity, and wish her the best in all endeavors with her new role. Feel free to send her a note of congratulations!