Mellon and Company News

SEE OUR TECHS ON NIGHTS AND WEEKENDS!

Thursday, February 21st, 2008

Our techs enjoy what they do so much, they are extending the tech hours. Starting on Monday, March 25, customers will be able to drop off and pick up computers in the evening and on weekends. The new hours will be Monday through Friday from 9 a.m. to 7 p.m., and Saturdays from 10 a.m. to 2 p.m.

We know it can be hard to get in after work, so we hope this provides even more convenience to our tech customers!

A WRITING CONTEST

Tuesday, February 5th, 2008

Runaway Giveaway

It’s time for some writing fun courtesy of our client, Women’s Literature author Ann McCauley. She is offering a contest to see who has the funniest stories about the older women in their families. Adults and children are welcomed to enter submissions for varying prizes. Contest details are offered below, and are also available to read on her Web site’s contest page. Visit this link to submit stories. Also, watch for Ann at events throughout the region!

CONTEST DETAILS

Adults and secondary school students: Does Olivia remind you of your own mother or grandmother? Do you have amusing stories about the women in your own family?

If so, now is your chance to share them! You can win a free, signed copy of Runaway Grandma.

Ann welcomes you to use the form below to send her your crazy stories on life with your own mother, grandmother, or an older woman in your family. She’ll be personally reading and judging the submissions, and winners will be selected to win a free copy of Runaway Grandma signed by Ann!

Elementary school students: Write a short story telling Ann why your grandma would never run away! You will be entered to win a $50 savings bond, and a book to share with your family.

Contest rules: Adult and secondary school student submissions will be accepted from adults and young adults from 6th grade and up. The top five entries selected by Ann will recieve a signed copy of Runaway Grandma. Elementary school student submissions will be accepted from all grade school aged children up to 5th grade. The top four entries selected by Ann will receive a $50 savings bond, and a copy of Runaway Grandma to share with older family members.

Submissions should be limited to one page in length, and must be received personally by Ann McCauley, by using the form below. If Ann visits a school or organization to host an event, hard copies of submissions will be accepted during the event only. The deadline for submissions is April 1st., and Ann reserves full descretion over winning submissions.

WHY DO YOU NEED A WEB SITE?

Friday, January 25th, 2008

A WELL-CRAFTED SITE: ESSENTIAL FOR ANY BUSINESS

A web site is really the most effective marketing tool around. Plain and simple.

70% of people go online before making decions to go somewhere. Not convinced?

Here’s what else it can do for you ….
- Build Awareness. Let your customers find you. Don’t spend countless dollars trying to reach them. Internet searching is among the top ways that customers find the products and services they need. If you’re not on the web, they won’t find you.

- Reach more people. On the web your customer base is virtually unlimited, much unlike traditional advertising.

- Build Interest. Web sites are far more cost-effective than traditional advertising and you can do a lot more with them. Provide more information, make it an experience for the visitor with interactive elements and attractive design and you’ll grab attention.

- Show off. On the web, it’s OK to show off. Rich imagery, video, even virtual tours are just the beginning of what you can do to show off what you offer.

- Encourage Action. Have a product to sell? With a web site, you can sell to customers around the world, not just those that visit your store. You can also make it easy for potential customers to contact you. A contact form is much less intimidating than a phone call these days.

- Room for Growth. Your web site can grow with you. With a click of a button you can update your information, share your latest news and promotions. And a web address is short enough to go in any advertising you may be doing, driving customers to more information.

- Level the playing field. Wanna play with the big boys but never thought it possible? A well-crafted, professional web site evens the playing field and can help you compete with some of your larger competitors that you always thought were out of reach.

That said, it’s not enough that you just have a web site. Your site needs to be attractive and professional, and that’s where Mellon & Co. can help. But don’t take our word for it. Check out this article, Why You Need a Web Site, from entrepreneur.com for more about the importance of well-designed web sites.

ELLICOTTVILLE MAKES NEW YORK TIMES

Friday, January 18th, 2008

January 11, 2008 - The opening lines in this week’s New York Times article, New York’s Overlooked Ski Resorts read: “Do you know which state has the most ski resorts? It’s not Colorado, Vermont, Utah, California or New Hampshire, though those are the usual suspects. The answer is New York.” It goes on to mention Holiday Valley:

“It’s not as if New York’s resorts are considered inferior. Among the most devoted skiers and snowboarders, New York’s winter resorts are far from a secret. In Ski Magazine’s most recent annual ranking of Eastern ski resorts, Whiteface Mountain outside Lake Placid came in No. 3 and Holiday Valley in Ellicottville was No. 5. Only two New England resorts, Smuggler’s Notch at No. 2 and Stowe at No. 4 (both in Vermont), were ranked higher.”

Check out the New York Times latest mention of Ellicottville in the January 11th article.

ON THE MOVE IN OLEAN.

Tuesday, January 8th, 2008

With the onset of our new office in Ellicottville, we’ve seen a shift. With our marketing front in our Ellicottville office, much of our tech work is coming through Olean. This leaves us with one lingering problem… not enough space.

To make room for even more tech capacity, as well as some extra space to bring our marketers into Olean, we’ll be moving into a bigger space in Olean.

Starting in early 2008, you’ll find us at 2438 Constitution Avenue. Until then, if you want to visit us in Olean, it’s still 1606 West State Street. Ellicottvillians, don’t worry, we’ll still be in suite 5 at 1 Washington Street.

We’ll be issuing a press release to make it official news, so stay tuned… and be sure to stop by and see our new place later this month!

YAY, HEIDI!

Monday, January 7th, 2008

Just a quick note to brag a little bit about a fellow marketing team member. Heidi Ofinowicz just finished her Master’s after going through an intense two year program full of writing, designing, presenting (and more presenting), and most of all, the fantastic repetitive winter drives to Buffalo (and by fantastic, I mean terrible).

The great part about it is, Heidi gained awesome experience that she brings to the table to put into our projects. At the top of the list hails trips to San Diego, England, and China. With lots of travel and hard work, Heidi wins the “good egg” award!

Trust me, I know all to well, as I did the same thing just a few years ago… so this is my whole-hearted shout out to Heidi, not only congratulating her on her degree, but on her persistence (because I know, first hand, that it takes a lot of it)! You can read the factual details over on our news page.

Kate

WELCOME MESSAGE FROM OWNER, JEFF MELLON

Monday, January 7th, 2008

Hello, Everyone this is Jeff Mellon, the founder and owner of Mellon & Co. I would like to invite you come in a look around our new website. You will find that our creative professionals have been quite busy creating our new look and feel for the site.

Our focus was to make our site easier to navigate, as well as to express who we have become in our journey to provide metropolitan style services in a our quaint community. Looking for a fresh approach? Give us a call. Thanks for stopping by our site!