This accurate description of Integrated Marketing Communications, the words often heard when describing the field, are an important part of what we do at Mellon & Co. It may help our clients, and even prospective clients, to have a deeper understanding of our core philosophy:

Marketing: It is a process. We measure the results of the process by number of customers, sales, amount of profit generated, etc.

Marketing Communications (MC): This is an umbrella term for all communication avenues available for conveying marketing messages. These include advertising, public relations, sales promotions, direct response marketing, events, sponsorships, point-of-purchase materials, packaging, trade shows, customer service, and personal sales. MC is measured as the proportion of marketing dollars assigned to each avenue and the marketing return on investment (MROI) for each.

Marketing Mix: The specific MC elements used by an organization, measured in marketing dollars and MROI.

Brand: It is the total collection of perceptions and associations (good, bad, and indifferent) that differentiate an organization from its competitors.

Integrated Marketing Communications (IMC): Another process. IMC is the organization, planning, and monitoring of marketing components and data to control and influence brand information, associations, and experiences. The goal is to incubate profitable relationships and dialog with patients and other groups. This is typically measured by internal and external surveys, focus groups, managerial accounting, trend analyses, referral indices, etc. [Source: audiologyonline.com, describing how they use IMC for their business model.]

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Mellon & Company is pleased to announce that we have just added another member to our continuously expanding team.  Rachel Drinkwalter has joined on to assist us in our upcoming business ventures.  Rachel brings with her a very creative background with several years of professional graphic design, marketing and public relations experience.  She has already shared with us some great ideas that she has to help promote the company and area local businesses.  We are very excited to see where Rachel brings us as we continue to grow and travel along several new paths in design, web, marketing and technology services.

Photography plays a very important role in marketing. Especially if you’re in real estate, or have a business that benefits from showing more than just still shots. Now that the weather is nice, depicting your brand with images will be even more impactful! A stunning image will stay fresh in the minds of your customers, arguably more than anything else.

Virtual Tours

Showing customers what you have to offer is just as important as telling them. Mellon & Co.’s custom 360° virtual tours serve as a platform for providing alternate views for the full effect. Some of our past virtual tour customers have found much success in using this media. They have included: RSM Development, LLC, St. Bonaventure University, and Cathy Pritchard Real Estate. We also offer still photography as a part of our packages. Now is the ideal time for virtual photography packages, so contact us for more information!

If you’re in Salamanca throughout the month of May, stop by the chamber of commerce! Mellon & Co. is the featured member for May, and will be on display in the chamber’s office. We will be promoting our IllustrateYourStory.com business builder web sites, along with our extensive tech services. Specials will be available for chamber members. Contact us at 716-372-5996 for more information.