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Electric Beach is a multi-faceted company in the tanning industry. With locations throughout Western New York, Mellon & Co. was selected to create an integrated front for six locations. The company consists of three major brands. Electric Beach and Advantage Tan are the tanning salon storefront locations. Open Sun is the retail division, specializing in state of the art tanning beds and equipment. Mellon & Co. was hired to craft a campaign that can communicate the service end of the tanning business, but leave room to later integrate the sales division. With a very clear vision of the image desired, Electric Beach had definitive involvement in the final look and feel of the site.  A very graphic interface, with flash integration, was the end result. The site may be viewed at www.oleantanning.com. The site also resides on location-specific domains: www.tonawandatanning.com, www.williamsvilletanning.com, www.ebtanningsalons.com, www.advantagetanning.com, www.amherstanning.com. The Electric Beach corporate office in Olean, NY does a great job of promoting the different services offered throughout the company. With their existing advertising ventures, the new Web sites serve as a way to leverage media usage already in place.  Mellon & Co. is confident that success will continue to follow Electric Beach.