News

April 4, 2008 Mellon & Co. has launched a new service at IllustrateYourStory.com tailored to small businesses and others looking to get started on the Web with an affordable solution. IllustrateYourStory.com offers business builder Web sites that come with three to five prebuilt pages in one of several design themes. Essential Web design elements are placed in fixed locations to keep the sites affordable, but each is fully customized to the brand of the business or organization they promote with a custom-designed top banner. “We realize that not every business needs an elaborate, flashy Web site,” said Heidi Ofinowicz, director of marketing at Mellon & Co. “IllustrateYourStory.com is a service that allows even the smallest organization or business to take advantage of the unlimited marketing potential of the internet with a professional website that can grow with them.” Each Illustrate Your Story Web site, developed with the end-user in mind, is built with the Mellon EditPro Content Management System (CMS). A CMS is a tool designed to allow for the creation, modification, organization and removal of information from a Web site. The Mellon EditPro CMS was custom developed by Mellon & Co. to allow clients to easily make changes and edits to their websites. Changing around text and images is as easy as a click of the mouse. A browser-based application, Mellon EditPro allows Web site owners to make changes from any computer with an internet connection. No software downloads or purchases are required. “We use the Mellon EditPro as the foundation of our websites,” said Jeff Mellon, owner of Mellon & Co. “It not only allows our clients to easily maintain their own Web sites, but also allows for future growth. Creating new pages, adding features such as photo galleries and flash animation, even e-commerce, are all possible on a site built with our CMS.” IllustrateYourStory.com Web sites come with a number of available upgrades, including email contact forms, two varieties of photo galleries, Google directions and a catalog option. They also come with basic search engine optimization (SEO), which is one of the most important elements of web marketing, according to Mellon & Co. SEO involves a number of different tactics with the main goal of increasing ranking on search engines such as Google and Yahoo!. “SEO is a vital element in web marketing success. Every web site we develop has a marketing focus. We don’t develop a site without at least basic SEO, and the IllustrateYourStory.com Web sites are no exception,” said Ofinowicz. To learn more or purchase an Illustrate Your Story web site, visit IllustrateYourStory.com.