News

The Ellicottville Wingate Inn approached Mellon & Co. with an interesting challenge. A top-rated business hotel in the bustling, ski resort laden community of Ellicottville, NY, the Wingate needed to preserve its online brand identity, while upgrading to a more user-friendly and functional layout. With this project, it’s what you don’t see that we are the most proud of. While we did add an animated flash banner that allows for crisper, rotating top-page images and tweaked some of the page layouts for ease of scanning, it’s the backend functionality that really makes the difference. We ported the site into our Mellon EditPro content management system, giving the Wingate the level of control it was looking for. With just an internet connection and a few clicks of the mouse, they can now showcase upcoming events and promotions, update outdated photographs, even in the flash banner, and easily add new features to keep up with ever-changing technology—without starting from scratch or breaking the bank. Other aspects of the Wingate Inn project included the integration of the Google Maps application and search engine optimization enhancements. All upgrades to the website position the Wingate to stay abreast of new technology, changing user needs and a dynamic online competitive landscape.