News

It’s fair to say that here at Mellon & Co. we are jacks of all trades, so to speak. We’ve worked with banks, chambers of commerce, real estate agencies, manufacturers, retailers, restaurants and the list goes on. With each new industry we delve into, comes a new challenge. And each challenge brings with it a new opportunity to further expand our deep warehouse of unique and custom-built web tools and talents. The recent launch of the Cellofourte website highlights such an opportunity. A dynamic cello quartet based in Pittsburgh, PA, quickly on its way to the national scene, needed to upgrade its Wordpress-based website with a content management system-based web presence that they could easily manage on their own—a trend among many of our clients. The challenge? Media. As a band, it’s important for Cellofourte to tickle the senses of its fans. Highlighting its music was a must, of course, but showing off the unique style of Cellofourte was vital to capturing the true essence of a band that blurs the lines between rock and classical music. Video was also important. What band has made it big without being able to rock a live audience? And take it from us, Cellofourte does not disappoint a crowd. So we created a website at cellofourte.com that is truly a multi-media showcase of Cellofourte. A custom audio player can be launched from each page and travels with you so you never lose the music. A video page houses music videos and live performances and the photo gallery gives you a good look at the style of Cellofourte, allowing you to meet each one of the members. And the best part is that Cellofourte has complete control over each of the elements. Quick edits are a cinch, all thanks to the genius of our web developers in customizing our Mellon EditPro CMS to work with the band’s needs. Cellofourte blogs regularly and keeps fans up-to-date on where it will be rocking next, on both the website and in an email mailing list (that you can sign up for on the website, of course). We can’t forget to mention that Cellofourte has released its second album: Combustion. You’ll notice a striking resemblance between the album artwork and their new website. It’s a great example of integrated marketing, and the Mellon & Co. professional philosophy, at work.