News

Mellon & Co. announces the launch of Daff Dry Good’s Web site at daffevl.com. Daff Dry Goods offers clothing, accessories and footwear from around the country, fitting for any cowgirl, cowboy or little buckaroo. Inspired by friendship and the Old West, mother-daughter duo and Daff’s owners Laura and Arlene Solly hoped to capture the American pioneer spirit and bring it to Ellicottville, N.Y. They invite you to visit the Web site or take a trip to Ellicottville, join their story and become inspired. As displayed on the user-friendly Web site, Daff’s offers quality goods from designer names. Women’s clothing and accessories feature Tasha Polizzi, Cripple Creek, Montana Leather, Patricia Wolfe and Scully. Collections of sportswear and outerwear include Icelandic Designs, Nomadic Traders, Patagonia, Royal Robins, Tianello Tencel and Wooly Bully Fleece. Men’s clothing and accessories feature Patagonia, Pendleton and Royal Robbins. Outdoor wear includes selections from Outback Trading Company, Scully and Cripple Creek. Children’s clothing showcases matching raincoats, backpacks, boots and umbrellas to keep little ones dry and looking stylish.Selected footwear styles for men, women and children feature Ariat, Blundstone, Born, Dansko, Earth, El Naturalista, J-41, Simple, Teva and UGG Australia. Visitors to the custom-designed Web site can shop with an easy-to-use shopping cart feature, purchase gift cards, follow Daff’s blog and register to join the mailing list. With a few clicks and simple E-mail form, visitors can contact the store with questions and comments. Mellon and Co. has equipped the Solly’s with Mellon EditPro, giving them easy access to all pages on the site with the content management system (CMS). Now, it’s easy to update content and feature new designers, items and events, like the March Midnight Madness Sale on March 7. Visit daffevl.com for more information or to see what Mellon & Co. can do for you visit melonco.com.